Kevin Popovic
Founder & Communications Director, Ideahaus®
Kevin’s career has spanned more than 25 years. In his role of Communications Director, he applies his creativity, academics and business acumen to h
is clients’ communications strategies. With studios in Pittsburgh and San Diego, Kevin delivers marketing strategy and creative services to B-2-B and B-2-C clients across North America.
He is also the author of Satellite Marketing™, a proven development process that helps marketing and sales strategists answer the question, “How can we use social media to sell our products and services?” With doctoral studies in Instructional Technologies, Popovic continues his academic pursuits, including publishing, “Tweeting @DoctorWelby: Practical Examples of Social Media in Healthcare” in the Journal of Communications in Healthcare. His forthcoming book, “Social Media and the Return of the Customer Relationship” is due later this year.
Kevin was ranked #43 in Fast Company’s Influence Project to find “the most influential people online.” Want to learn more? Read his posts, articles, best practices and case studies inside the Ideahaus Member Community.
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Andrew Casey
ARC Innovations
Andrew’s forte is partnering design with the internet, search optimization, conversion optimization and user experience. Andrew first founded an online inkjet cartridge retailer in 2000 which was acquired in 2003. Shortly thereafter he became passionate about health and stumbled upon wheatgrass as a cure to many of his problems. Seeing the need for quality juicers, he founded 877MyJuicer.com in 2004 which has grown to carry over 1200 products. He later became a partner in manufacturing the Healthy Juicer (a line of niche juicers) which are now distributed in over 700 retail locations and in 7 countries. Recently social media has been a focus with the launch of GearGather.org, a niche social network for automotive lovers.
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